What is Amplify?

In addition to sending out your direct mail campaign, Amplify technology combines this medium with 7 digital capabilities to create an omnichannel experience. This connectivity increases your return on investment by reaching your target audience on multiple channels simultaneously.

Increase your results, not work.

Why do extra work when one solution can handle it all? Amplify by Bluegrass does it all.

Mail Tracking

Be prepared for new calls and online leads by knowing exactly when your mailing campaign is hitting mailboxes.

Informed Delivery

With Informed Delivery® integration, your mailing piece  will be accompanied by a full color, clickable ad within the grayscale email preview sent by the USPS. You will also be able to track where Informed Delivery® emails have been opened (geographically)!

Call Tracking

Get access to live updates and recordings of every call you’ve received as a result of your direct mail campaign. Capture demographics like name, address, phone number and type, age range, gender and more information to use, and add to next mailing list, especially when sending an EDDM mailer.

Online Follow-Up

If a prospect leaves your website without taking action, your ads will show up throughout the Google® Network directing them back to your website. Works with EDDM too!

Social Media Follow-Up

Keep your follow-up ads in front of your prospects even when they’re scrolling through their newsfeed on Facebook® and Instagram®. Works with EDDM too!


Match your mailing list with your Facebook® and Instagram® user accounts. Your target market will not only receive the mailing, but will be delivered the SAME message on their social feeds, even before they visit your website online. Works with EDDM too!


Receive a list of who came to your website from the mailing list and what actions they took. With LEADMATCH, you can mail to unique visitors who visited your website, even if they weren’t on the mailing list! Finally, true attribution for a direct mail campaign! Works with EDDM too!

All-in-all, your complete omnichannel marketing solution.

How does it work?

Following mailing, your campaign message and graphics are presented to your audience across a variety of mediums. Their engagement is tracked and presented within a custom campaign dashboard, allowing you to easily track all of your campaign’s performance.

Amplify consists of 7 digital solutions designed to provide you with the best results.


Social ads are delivered to your target audience before your mailing piece is delivered, priming your audience for marketing.

Informed Delivery full-color campaign graphic displays in the recipient’s USPS daily email, providing a digital touchpoint for recipients.

Upon Delivery:

Mail tracking begins recording exactly when your piece hits mailboxes.

Social ads continue to run as follow-up ads, reminding recipients of your campaign.

Call tracking provides real-time updates, linking your campaign to results, verified leads and even recordings of calls.

Digital ads begin to deliver through Google Display Network to prospects who have visited your site, prompting them to revisit.

Leads are matched, tracked and recorded. Website visitors interested in your campaign – whether they are visitors from your mailing list to organic visitors – are available for remarketing campaigns. digitally and in future mailing campaigns.

Want to see how it all comes together?

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