In addition to sending out your direct mail campaign, Amplify utilizes 7 digital capabilities to create an omnichannel experience. This connectivity increases your return on investment by serving your target audience the same message, on multiple channels, simultaneously!
Social Media Follow-Up
Why do extra work when one solution can handle it all? Amplify by Bluegrass does it all.
Be prepared for new calls and online leads by knowing exactly when your mailing campaign is hitting mailboxes.
With Informed Delivery® integration, your mailing piece will be accompanied by a full color, clickable ad within the grayscale email preview sent by the USPS. You will also be able to track where Informed Delivery® emails have been opened (geographically)!
Get access to live updates and recordings of every call you’ve received as a result of your direct mail campaign. Capture demographics like name, address, phone number and type, age range, gender and more information to use, and add to next mailing list, especially when sending an EDDM mailer.
If a prospect leaves your website without taking action, your ads will show up throughout the Google® Network directing them back to your website. Works with EDDM too!
Keep your follow-up ads in front of your prospects even when they’re scrolling through their newsfeed on Facebook® and Instagram®. Works with EDDM too!
Match your mailing list with your Facebook® and Instagram® user accounts. Your target market will not only receive the mailing, but will be delivered the SAME message on their social feeds, even before they visit your website online. Works with EDDM too!
Receive a list of who came to your website from the mailing list and what actions they took. With LEADMATCH, you can mail to unique visitors who visited your website, even if they weren’t on the mailing list! Finally, true attribution for a direct mail campaign!
After your direct mail marketing piece has been sent, your campaign message and graphics are shown to your target audience across a variety of digital platforms. From your custom campaign dashboard, you can then view all of the tracked data from your campaign. Having this information provides invaluable insight for your next Amplify campaign!