Blog

Letters: Why They’re an Effective Part of Your Direct Mail Strategy

Amplify by Bluegrass a marketing-based solution that is designed to seamlessly track the effectivene [...]

What's a self-mailer and why should my business market with them?

The differences in each mail piece type lead to unique strengths you can use to your campaign's adva [...]

Making the most of your mailing with a focus on design

Steps to Direct Mail Success

Make your home page work for you.

A website is the go-to for information on your business

At Bluegrass, the future is sunny and bee-bright

Learn how to choose the most suitable typeface and font style for your brand.

Non-Profits Need to Speak Out & Reach Out

What are your fulfillment processes?

Raise money for specific needs now and for year-end gifts in the coming months.

A lot goes into new websites, here are a few things to remember

Informed Delivery by USPS: Making Mail Interactive

Why You Need to Be Planning Your Marketing Ahead of Time

A Make or Break Situation

Earn a Postage Discount with the USPS Mobile Shopping Promotion

Local businesses need listings

9 ways to improve your billing process and get more people to pay invoices on time

There’s no magic formula, no one way to write an effective fundraising letter, but there are princ [...]

Adding Color to Your Direct Mail Transpromo; Is it Worth it?

Direct, Distinct, & Innovative: Why Mail is Still Essential to Marketing

Image Optimization for print vs web

Charts and graphs add visual interest and valuable information to utility company invoices

Direct mail can deliver when nonprofits need to raise money

USPS Presort - what is it?

We Can Make Your Mail Campaign a Multisensory Experience

Organic posts, boosted posts, ads...what's the difference?

Bulk mail saves bucks; hiring a third-party to do it saves money and time

Our response to the national pandemic.

Let Us Take Care of Your Business’s Earned Value Promotion at USPS

Want to get elected? Rev up your campaign with a variety of marketing tools

Make the most of your mailings while saving

Catch audience attention

We've joined a global initiative

By partnering with a third-party logistics company (3PL) like Bluegrass, ecommerce startups can grow [...]

Data: the building blocks of marketing

These 7 marketing myths can undermine your business’s success

Don't leave people in the dust - make your website accessible

Running for office? Make sure you're set on social.

With warm and friendly messages, invoices become an engaging voice

Get a jumpstart on campaign season by building your political brand

Warm donors' hearts with messages of love on Valentine's day

Want to hit the right audience with your direct mail? Rent a targeted mailing list.

We may be Bluegrass, but we're going green

Make your direct mail more appealing and earn discounts through USPS’s 2020 postage discount promo [...]

DIY fulfillment may not be the best move, here's why

You've got mail

Choosing a paper is one of the first steps you take in your print marketing project

Are you in the B2B market? Look to a business mailing list.

Looking back on 45 years of Bluegrass

The mail does not run on postal holidays. Make sure you know when they are.

6 ways to enhance About Us pages A major marketing tool

Here’s a resolution for 2020: Make 3 changes to raise more funds for your charitable organization

Your website is your storefront online, be sure your site is optimized for search

QA/QC: What is it, and how can I make sure my providers have this in place?

Getting to know print, guidelines to live by

Nonprofits need a continuous flow of new donors. Invest time and money to find them.

No surprise, shipping costs will go up in 2020.

The holidays are a jolly good time for direct mail marketing.

Carve out time at year end’s to improve your invoice and bring in more payments

Social Media: The Sidewalks of ECommerce

Be a good steward of donors by using a variety of communication tools to build deeper relationships [...]

Get ready now for the 2019 holidays by preparing to get shipments out fast

3 ways to make your direct mailing list far more effective

Keep it confidential.

Want to achieve your best Black Friday/Cyber Monday ever? Use these 8 questions to guide your market [...]

Quick, economical postcards give political candidates an edge when they need to make fast responses [...]

Get your fulfillment plan ready for Black Friday and Cyber Monday, the year’s biggest shopping day [...]

3 Postal Discounts Remain for 2019; Design Your Mail to Save 2 Percent

Ebilling can improve your cash flow by giving customers a payment option that’s faster and more ef [...]

Reach locals by optimizing your digital presence for Local Search

Make the best of Giving Tuesday with a month-by-month plan

ECommerce takes more than a product and website

Every specialty has its own language, and cybersecurity is no different.

Create an email newsletter and watch customer relationships and sales grow

Need marketing intel and insights? Ask your Third Party Logistics (3PL) partner 

It’s wise to diversify, whether you use more than one basket for your eggs or buy mutual funds ins [...]

Print a series of postcards and keep your customers engaged all summer long