2020 USPS Postal Holidays When the Mail Does Not Go Through

Ever wondered, is the mail delivery today? Or perhaps you’re looking ahead for your direct mail campaigns. It’s a good idea to pull out the calendar and make note of the U.S. Postal Service’s 10 holidays for the year. Depending on when and what you are mailing, that one day without mail delivery could make a difference.

The 2020 USPS postal holidays are:

• Wednesday, January 1 (New Years Day)
• Monday, January 20 (Martin Luther King Jr. Day)
• Monday, February 17 (President’s Day)
• Monday, May 25 (Memorial Day)
• Saturday, July 4 (Independence Day*)
• Monday, September 7 (Labor Day)
• Monday, October 12 (Columbus Day)
• Wednesday, November 11 (Veterans Day)
• Thursday, November 26 (Thanksgiving Day)
• Friday, December 25 (Christmas Day)

We all remember that there’s no mail delivery on the big holidays–New Year’s, Memorial Day, July 4, Labor Day, Thanksgiving and Christmas–but it’s holidays like Martin Luther King Day, Washington’s Birthday, Columbus Day and Veteran’s Day that sometimes catch us off guard, especially when they fall on a weekend and get moved to a Friday or a Monday.

The clump of postal holidays at the beginning and end of the year can also compound the delay in mail delivery. For example, churches start promoting their Easter services in early 2019 or accounting firms that want to promote their tax preparation services have to consider the effects of Martin Luther King Day and Presidents Day. Late in the year, nonprofits have to factor in Veterans Day and Thanksgiving as they plan their end-of-year fund-raising letters.

There’s another good reason for marking those holidays on the calendar. Depending on your business, some of your direct mail could be tied to those dates. A clothing store might send a postcard announcing a Labor Day sale to clear out its summer fashions. A restaurant might send a special invitation for a discounted or free meal to retired and active military personnel on Veterans or Memorial days. There are many ways to use major holidays to promote business and build sales.

Need to get out your direct mail campaign before the postal holiday? Let’s talk about it.