Check out these stats from a 2013 HubSpot survey of 7,000 businesses:
- Companies that blog 1-2 times a month get 70 percent more leads than those that don’t blog.
- When companies post six to eight blogs a month instead of three to five, sales leads double.
- Companies that publish 15 or more blogs a month get 5 times more traffic than those that don’t blog.
So why aren’t you blogging?
Or, why aren’t you blogging more? Odds are that you don’t think you don’t have time. Here are three solutions to that problem:
- Opt to miss a routine meeting that you regularly attend (a trusted associate can fill you in what happened) and write blogs instead. Cut time spent on email by an hour a week, and invest that hour in blogging. Or, come in an hour early once a week and write before others arrive. As your blogs start to bring in more leads, you will know it was time well spent.
- Delegate, delegate, delegate. If you want your company to post six to eight posts a month, assign some of the posts to two to three other staff, preferably people who are experts in their areas. Have each write two posts at the beginning of each month. If you write two as well, you have hit your six to eight post per month target.
- Hire a writer on contract. If you don’t have the time or inclination to write, but you have no problem explaining your company’s services, products, innovations and ideas, hire a writer to talk to you for an hour or so each month and produce three to four blogs based on the information that you share. The increase in business leads that result will more than offset the cost of hiring a writer.
I’ll tackle the next hold up—“I don’t have anything to say,” in my next blog.