Let's get tracking.

on Apr. 2 2021  

Your campaign is calling

on Mar. 12 2021  

A marketing campaign's success lies in the prep and strategy work

on Feb. 10 2021  

Make your direct mail more appealing and earn discounts through USPS’s 2021 postage discount promo [...]

on Feb. 4 2021  

Make sure your artwork is print-ready

on Jan. 26 2021  

What makes integrated marketing so impactful?

on Jan. 6 2021  

Common pain points of direct mail: campaign longevity, engagement, and tracking.

on Jan. 6 2021  

The mail does not run on postal holidays. Make sure you know when they are.

on Nov. 30 2020  

Letters: Why They’re an Effective Part of Your Direct Mail Strategy

on Nov. 16 2020  

Amplify by Bluegrass a marketing-based solution that is designed to seamlessly track the effectivene [...]

on Nov. 12 2020  

What's a self-mailer and why should my business market with them?

on Oct. 30 2020  

The differences in each mail piece type lead to unique strengths you can use to your campaign's adva [...]

on Oct. 21 2020  

Making the most of your mailing with a focus on design

on Oct. 12 2020  

Steps to Direct Mail Success

on Oct. 6 2020  

Informed Delivery by USPS: Making Mail Interactive

on Jul. 13 2020  

Why You Need to Be Planning Your Marketing Ahead of Time

on Jul. 6 2020  

Earn a Postage Discount with the USPS Mobile Shopping Promotion

on Jun. 15 2020  

Adding Color to Your Direct Mail Transpromo; Is it Worth it?

on May. 15 2020  

Direct, Distinct, & Innovative: Why Mail is Still Essential to Marketing

on May. 11 2020  

USPS Presort - what is it?

on Apr. 14 2020  

We Can Make Your Mail Campaign a Multisensory Experience

on Apr. 7 2020  

Bulk mail saves bucks; hiring a third-party to do it saves money and time

on Mar. 30 2020  

Let Us Take Care of Your Business’s Earned Value Promotion at USPS

on Mar. 20 2020  

Want to get elected? Rev up your campaign with a variety of marketing tools

on Mar. 19 2020  

Make the most of your mailings while saving

on Mar. 16 2020  

Data: the building blocks of marketing

on Mar. 2 2020  

These 7 marketing myths can undermine your business’s success

on Feb. 26 2020  

Want to hit the right audience with your direct mail? Rent a targeted mailing list.

on Feb. 3 2020  

Choosing a paper is one of the first steps you take in your print marketing project

on Jan. 13 2020  

Are you in the B2B market? Look to a business mailing list.

on Jan. 8 2020  

The mail does not run on postal holidays. Make sure you know when they are.

on Dec. 26 2019  

The holidays are a jolly good time for direct mail marketing.

on Oct. 15 2019  

3 ways to make your direct mailing list far more effective

on Sep. 10 2019  

Quick, economical postcards give political candidates an edge when they need to make fast responses [...]

on Aug. 20 2019  

3 Postal Discounts Remain for 2019; Design Your Mail to Save 2 Percent

on Aug. 7 2019  

Print a series of postcards and keep your customers engaged all summer long

on May. 29 2019  

A targeted mailing list is key to making political campaign mail effective

on Apr. 23 2019  

Bulk mailings go out at reduced rates if your campaign qualifies.

on Mar. 20 2019  

EDDM is a cost-effective, easy way to target an audience in a specific area

on Feb. 12 2019  

This year at Bluegrass, we gave ourselves a late Christmas present: a Super Web brand WEBjet 200D pr [...]

on Jan. 4 2019  

A new year brings new deadlines for your direct mail projects.

on Jan. 1 2019  

Here’s a different sort of fitness challenge for the new year: Get your mailing list in shape

on Dec. 5 2018  

People still get excited when they see that glossy catalog in their mailbox

on Oct. 26 2018  

Are you an early adopter? Informed Delivery is up your alley.

on Sep. 24 2018  

Want to know where your mail went and when it got there? The Intelligent Mail Barcode can supply the [...]

on Aug. 20 2018  

Standard white business envelopes are like plow horses. They sure aren’t showy, but they get the j [...]

on Jul. 16 2018  

When building your marketing mix, it's like building a menu. You have your staples, but then you can [...]

on Jun. 4 2018  

Hooks aren't just for catching fish.

on Apr. 29 2018  

Want to grow your customer base? Build a database of ideal prospects.

on Sep. 12 2017  

No matter what the project, finding the right tool for the job is important. For marketers, direct m [...]

on Jul. 24 2017  

See how direct mail can help you reach your target market.

on Jun. 19 2017  

For biggest payoff, market to your existing customers.

on May. 15 2017  

A little effort into your mailing list will go a long way.

on Apr. 10 2017  

Fail to maintain your mailing list, and your business might fail as well.

on Feb. 27 2017  

As more Americans move, updating your mailing list is a must.

on Jan. 30 2017  

One great piece of advice from Bluegrass allowed Smiley Pete Publishing to simplify and speed up dis [...]

on Nov. 21 2016  

Most businesses start small, and in their early days, everyone, from the CEO to the CEO’s kids, pi [...]

on Oct. 17 2016  

In 1998, a year into publishing a monthly neighborhood magazine, Smiley Pete Publishing decided it n [...]

on Sep. 12 2016  

There are times when businesses are tempted to use direct mail to expose the weaknesses of their com [...]

on Aug. 8 2016  

“Isn’t direct mail completely old-school?” I get that question a lot, especially at parties.

on Jul. 4 2016  

Direct mail doesn’t always have to SHOUT.

on May. 30 2016  

Greeting card makers make it cool to be square, with cards that buck the typical rectangular format.

on Apr. 25 2016  

Bigger is not always better when it comes to mailing lists.

on Mar. 20 2016  

It's sad when a postcard promoting a sale at your favorite clothing store arrives the day after the [...]

on Feb. 15 2016  

Dear New Year’s Resolution: Well, it was fun while it lasted. Sincerely, January 2nd

on Jan. 11 2016  

You don’t have to be a mad scientist to clone your customers.

on Dec. 7 2015  

Need more B2B clients? Look at who you do business with now.

on Nov. 2 2015  

Capitalize on our love of surprises—send someone a box.

on Sep. 28 2015  

Repeat after me: repetition appeals to all of us.

on Aug. 24 2015  

It’s late summer and time for the big sale at your garden shop.

on Jul. 20 2015  

“My wife died months ago. Why does she keep getting mail?”

on Jun. 15 2015  

If you’re wondering “What is a landing page?” you’re not alone.

on May. 11 2015  

When you shop for a new house, you can take a couple of approaches.

on Apr. 6 2015  

What catches your eye? It’s usually things that stand out from the norm.

on Mar. 2 2015  

So many “don’ts” are hurled at us every day — don’t eat too much sugar, don’t sit so muc [...]

on Jan. 19 2015  

We can confidently say the forecast for the rate of return is between 0 and 100 percent.

on Dec. 22 2014  

It happens time and time again. You send a beautifully designed direct mail piece to your audience, [...]

on Nov. 27 2014  

Christmas and Easter remind many people to spend a Sunday morning in worship.

on Nov. 20 2014  

Geo-targeting allows you to send direct mail to a specific geographical area.

on Nov. 17 2014  

Here’s a good way to make better use your current customers: Look for businesses or individuals th [...]

on Nov. 6 2014