A versatile, yet simple digital marketing tool
on Feb. 17 2021 |
Make sure your artwork is print-ready
on Jan. 26 2021 |
What makes integrated marketing so impactful?
on Jan. 6 2021 |
Social Media is an Essential
on Dec. 21 2020 |
Amplify by Bluegrass a marketing-based solution that is designed to seamlessly track the effectivene [...]
on Nov. 12 2020 |
Make your home page work for you.
on Sep. 30 2020 |
A website is the go-to for information on your business
on Sep. 21 2020 |
Learn how to choose the most suitable typeface and font style for your brand.
on Aug. 31 2020 |
A lot goes into new websites, here are a few things to remember
on Jul. 23 2020 |
A Make or Break Situation
on Jun. 22 2020 |
Local businesses need listings
on Jun. 8 2020 |
Image Optimization for print vs web
on May. 4 2020 |
Organic posts, boosted posts, ads...what's the difference?
on Apr. 2 2020 |
Catch audience attention
on Mar. 12 2020 |
Don't leave people in the dust - make your website accessible
on Feb. 24 2020 |
Running for office? Make sure you're set on social.
on Feb. 17 2020 |
You've got mail
on Jan. 21 2020 |
Choosing a paper is one of the first steps you take in your print marketing project
on Jan. 13 2020 |
6 ways to enhance About Us pages A major marketing tool
on Dec. 16 2019 |
Your website is your storefront online, be sure your site is optimized for search
on Nov. 27 2019 |
Getting to know print, guidelines to live by
on Nov. 5 2019 |
Social Media: The Sidewalks of ECommerce
on Oct. 2 2019 |
Want to achieve your best Black Friday/Cyber Monday ever? Use these 8 questions to guide your market [...]
on Aug. 27 2019 |
Reach locals by optimizing your digital presence for Local Search
on Jul. 24 2019 |
Create an email newsletter and watch customer relationships and sales grow
on Jun. 17 2019 |
Do you know when your website needs an update?
on May. 14 2019 |
Your small business doesn't have to have a small web presence
on Apr. 10 2019 |
One touchpoint just doesn't cut it anymore, Integrated Marketing Communications has become the norm
on Mar. 5 2019 |
The days when marketing meant buying a half-page ad are done. Today’s effective campaigns use an I [...]
on Jan. 30 2019 |
Want to boost your social media game? Start curating content.
on Dec. 26 2018 |
3 reasons you should curate content to share with your customers and peers
on Nov. 16 2018 |
Marketing to a large audience group?
on Oct. 15 2018 |
You and your customers benefit when you know more about them.
on Sep. 10 2018 |
Do you have a plan behind your emails? A real reason to be filling your customers' inboxes? Would th [...]
on Aug. 6 2018 |
Personalize your enewsletters and email marketing.
on Jul. 2 2018 |
Need some goals? Be mobile friendly and produce videos.
on May. 29 2018 |
Grow your website traffic through SEO.
on Feb. 7 2018 |
About 70 percent of U.S. businesses have a website, and most admit it is tough to keep those sites u [...]
on Aug. 14 2017 |
What is email marketing?
on Jul. 10 2017 |
Follow these three principles to build a better mobile website.
on Jun. 5 2017 |
Nix mixed messages by sticking to your brand strategy.
on May. 1 2017 |
Jump into the brave new world of social media advertising.
on Mar. 20 2017 |
Make your marketing strategy “Good to the last drop”.
on Feb. 20 2017 |
Your customers use lots of different devices--laptops, tablets, smartphones, smart watches, televisi [...]
on Jan. 16 2017 |
We are all enthralled with screens. Smartphones. Tablets. Laptops. And the biggest of all, 42- and 4 [...]
on Dec. 12 2016 |
Intersect is often called upon to take a good idea and make it a better, more workable reality.
on Nov. 7 2016 |
Four years ago, the Lexington Art League (LAL) started work on a great idea designed to bring local [...]
on Oct. 3 2016 |
Make your company stronger with a marketing plan that supports SWOT analysis.
on Aug. 29 2016 |
Often, the little things either inspire or infuriate us.
on Jul. 25 2016 |
Facebook video makes marketers smile. Without a big budget.
on Jun. 21 2016 |
Focus less on your home page and more on the whole website.
on Jun. 20 2016 |
Social media makes small or large companies mighty marketers.
on May. 16 2016 |
2016 is the year to leap into interactive digital displays.
on Apr. 11 2016 |
What's the buzz? It's social media at work.
on Mar. 7 2016 |
Not so long ago, your company’s Facebook friends were social media superheroes.
on Feb. 1 2016 |
The most successful organizations are very, very good at telling who they are and what they do.
on Dec. 28 2015 |
I pay close attention to companies that build their brand by telling their stories. If you lead a bu [...]
on Nov. 23 2015 |
There are many reasons to optimize your website for mobile viewing.
on Oct. 19 2015 |
A few years ago, I didn’t think much of Facebook ads.
on Sep. 14 2015 |
Want clicks? Ditch John Doe and get personal.
on Aug. 10 2015 |
A potential customer just signed up to receive emails from your company, virtually opening the door [...]
on Jul. 6 2015 |
In the mail, almost every day, you’ll find a letter or two from a business that you’ve never hea [...]
on Jun. 1 2015 |
When you combine direct mail and email marketing, you get a forceful team—in boxing terms, a one-t [...]
on Apr. 27 2015 |
You know the saying to mind your P’s and Q’s. We believe you should also mind your A's and B’s [...]
on Mar. 23 2015 |
When a potential client or customer shares their email with you, it is not enough to send a “Thank [...]
on Feb. 16 2015 |
Congratulations! You just wrapped up a writing marathon, and you have a month’s worth of blogs to [...]
on Jan. 12 2015 |
Looking for a unique way to drive conversions from your marketing materials?
on Jan. 8 2015 |
You know you should do it, but you may need some help to get started.
on Dec. 8 2014 |
Social media is a lot like a buffet dinner. We sample and pick our favorites.
on Nov. 13 2014 |
As you launch your blog, remember that blogging is not a sprint or even a marathon.
on Nov. 3 2014 |
Email is approaching its 30th birthday and has never looked better.
on Oct. 16 2014 |
Need proof that you can build your business by blogging?
on Sep. 29 2014 |
All companies have a marketing plan, whether they realize it or not.
on Sep. 25 2014 |
While email may not be as glamorous as other marketing channels (we’re looking at you social and m [...]
on Sep. 18 2014 |
When it comes to making widgets, everyone in town knows that you are the wizard of widgetry, an expe [...]
on Aug. 25 2014 |
Understanding customers is key to business success. We listen to what they tell us, in person and on [...]
on Jul. 21 2014 |
Making your website more interactive is not rocket science.
on Jun. 16 2014 |
Benjamin Franklin is the man responsible for the title of this blog post. And while we realize that [...]
on May. 12 2014 |
Today’s smartphones and tablets make it handy for your customers to check email anywhere, any time [...]
on May. 2 2013 |
Learn how to combine Direct Mail with online business tools such as website landing pages, social ma [...]
on Jan. 31 2013 |