Interactive

Make your home page work for you.

A website is the go-to for information on your business

Learn how to choose the most suitable typeface and font style for your brand.

A lot goes into new websites, here are a few things to remember

A Make or Break Situation

Local businesses need listings

Image Optimization for print vs web

Organic posts, boosted posts, ads...what's the difference?

Catch audience attention

Don't leave people in the dust - make your website accessible

Running for office? Make sure you're set on social.

You've got mail

Choosing a paper is one of the first steps you take in your print marketing project

6 ways to enhance About Us pages A major marketing tool

Your website is your storefront online, be sure your site is optimized for search

Getting to know print, guidelines to live by

Social Media: The Sidewalks of ECommerce

Want to achieve your best Black Friday/Cyber Monday ever? Use these 8 questions to guide your market [...]

Reach locals by optimizing your digital presence for Local Search

Create an email newsletter and watch customer relationships and sales grow

Do you know when your website needs an update?

Your small business doesn't have to have a small web presence

One touchpoint just doesn't cut it anymore, Integrated Marketing Communications has become the norm

The days when marketing meant buying a half-page ad are done. Today’s effective campaigns use an I [...]

Want to boost your social media game? Start curating content.

3 reasons you should curate content to share with your customers and peers

Marketing to a large audience group?

You and your customers benefit when you know more about them.

Do you have a plan behind your emails? A real reason to be filling your customers' inboxes? Would th [...]

Personalize your enewsletters and email marketing.

Need some goals? Be mobile friendly and produce videos.

Grow your website traffic through SEO.

About 70 percent of U.S. businesses have a website, and most admit it is tough to keep those sites u [...]

What is email marketing?

Follow these three principles to build a better mobile website.

Nix mixed messages by sticking to your brand strategy.

Jump into the brave new world of social media advertising.

Make your marketing strategy “Good to the last drop”.

Your customers use lots of different devices--laptops, tablets, smartphones, smart watches, televisi [...]

We are all enthralled with screens. Smartphones. Tablets. Laptops. And the biggest of all, 42- and 4 [...]

Intersect is often called upon to take a good idea and make it a better, more workable reality.

Four years ago, the Lexington Art League (LAL) started work on a great idea designed to bring local [...]

Make your company stronger with a marketing plan that supports SWOT analysis.

Often, the little things either inspire or infuriate us.

Facebook video makes marketers smile. Without a big budget.

Focus less on your home page and more on the whole website.

Social media makes small or large companies mighty marketers.

2016 is the year to leap into interactive digital displays.

What's the buzz? It's social media at work.

Not so long ago, your company’s Facebook friends were social media superheroes.

The most successful organizations are very, very good at telling who they are and what they do.

I pay close attention to companies that build their brand by telling their stories. If you lead a bu [...]

There are many reasons to optimize your website for mobile viewing.

A few years ago, I didn’t think much of Facebook ads.

Want clicks? Ditch John Doe and get personal.

A potential customer just signed up to receive emails from your company, virtually opening the door [...]

In the mail, almost every day, you’ll find a letter or two from a business that you’ve never hea [...]

When you combine direct mail and email marketing, you get a forceful team—in boxing terms, a one-t [...]

You know the saying to mind your P’s and Q’s. We believe you should also mind your A's and B’s [...]

When a potential client or customer shares their email with you, it is not enough to send a “Thank [...]

Congratulations! You just wrapped up a writing marathon, and you have a month’s worth of blogs to [...]

Looking for a unique way to drive conversions from your marketing materials?

You know you should do it, but you may need some help to get started.

Social media is a lot like a buffet dinner. We sample and pick our favorites.

As you launch your blog, remember that blogging is not a sprint or even a marathon.

Email is approaching its 30th birthday and has never looked better.

Need proof that you can build your business by blogging?

All companies have a marketing plan, whether they realize it or not.

While email may not be as glamorous as other marketing channels (we’re looking at you social and m [...]

When it comes to making widgets, everyone in town knows that you are the wizard of widgetry, an expe [...]

Understanding customers is key to business success. We listen to what they tell us, in person and on [...]

Making your website more interactive is not rocket science.

Benjamin Franklin is the man responsible for the title of this blog post. And while we realize that [...]

Today’s smartphones and tablets make it handy for your customers to check email anywhere, any time [...]

Learn how to combine Direct Mail with online business tools such as website landing pages, social ma [...]

What exactly do you want your website to do for you?

More and more, people are using iPads, tablets, phones and even e-readers to access the web. It’s [...]

Only collect the information you absolutely need. Requiring too much information can keep them from [...]

Multi-Channel Marketing is where it’s at and where it’s going.