Some may ask "Why direct mail in this digital world?" We ask, "Why not?" Direct mail in a digital world means you have the unique opportunity to leverage powerful data and segmentation with effective, direct, even personalized communication.
From your basic mailer to a multi-channel approach, Bluegrass has you covered. We’ve done hundreds of campaigns in our 40 years of experience, and we know how to craft a strategy that maximizes your return.
We can set up tracking and reporting from the start to finish of our direct mail campaign. You’ll be surprised how easy and cost-effective it is. Studies show that customers respond to direct mail that is personalized to where results increase up to 15% or more.
Studies show that customers respond to direct mail that is personalized to where results increase up to 15% or more. Variable Data Printing (VDP) is custom printing at a completely new level of customization. Each flyer is different, customized and relevant. We produce full-color, high-quality hard copy with a message specific to each customer. This much customization allows for a lot of creativity.
For a deeper dive into all of the products and services available here at Bluegrass, check out our links below:
When it’s time to mail your piece, we use modern technologies such as Xerox iGen high volume printing, programmable inkjet addressing, and camera verification to ensure you have accurate, high-quality, mail pieces presorted to give you reduced postage rates and accurate delivery.
Our in-house creative team, Intersect Creative, can design the graphics and the offers for you. Keeping this piece of the process in-house ensures a seamless transition from concept to execution.
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