Email Marketing

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Email is simple…right?

Easy. Inexpensive. Anyone can do it. Sending out emails is just a matter of writing something clever and then pushing a button. Well, not really. An effective email campaign involves some experience and a certain set of skills and tools. First, you need to set your target and then create a list that hits the mark. Then you need to craft a set of targeted calls to action and message that speak to each customer. Then you need to mine the data to sort out which customers receive which message. And don’t forget about tracking the results.

At Bluegrass we have honed these skills over many campaigns covering a diverse set of customers. What’s more, don’t be surprised if we offer to supplement your email campaign with a direct mail campaign that includes variable data printing, on-demand printing, PURLs or QR

codes. Consider the highly effective practice of combining email with direct mail, landing pages and online marketing.  The combination of reaching out to customers in several avenues has been shown to increase ROI.


Email newsletters, or enewsletters, are quick and affordable to write and send. You can send enewsletters to your customers and prospects in between your regular direct mail marketing campaigns. Email marketing puts you in customers’ inboxes more accurately than regular email. You will avoid spam filters, since you will have the receiver’s permission, and be seen by more people. Email marketing will help your company stay “top of mind” with the people who want to hear from you. We have our own email newsletter as well, so we know the ins and outs of navigating a successful email newsletter campaign

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Our Direct Marketing Partners

Direct Marketing FAQs
Can you print my mail piece?

Yes.  We can design and print any postcard or mail piece.

I don’t have a bulk mail permit – What do I do?

You do not have to have your own permit in order to take advantage of bulk mail postal discounts.  We have permits for all classes of mail – Presort First Class, Presort Standard, etc.

Our clients can print our permit on the mail piece / envelope and Bluegrass can prepare the mailing file to meet the appropriate USPS standards which allows you to capture the postage savings.

All Service Line FAQs
Can I pay by credit card?

Yes.  Notify your Project Manager that you wish to do so and a secure credit card payment link will be emailed to you for completion.

Can you pick up my materials?

We have a fleet of vehicles that can pickup or deliver daily within the Central Kentucky, Louisville and Cincinnati areas.