Maybe you’ve heard about Every Door Direct Mail (EDDM), but it’s something new from United States Postal Service (USPS) and it might be something you should consider as a quick and easy way to set up a direct mail campaign. According to the USPS website:
“With Every Door Direct Mail service from the U.S. Postal Service®, reaching the market that matters most to your business has never been easier. Our online mapping tool helps you target mailing routes by neighborhood, ZIP Code™ or city around your business. Identify the number of active households and businesses in your selected area and estimate postage all in one place. The tool even generates and prints the appropriate documentation to take with your mailing to the Post Office®.
We work closely with the Post Office® and can guide you through making the right choice to maximize your ROI and increase bang for your buck. We’ll help you with the advantages and disadvantages of Every Door Direct Mail. We can discuss how Every Door can extend your customer reach without the need for mailing lists, permits or associated fees."
Every Door Direct Mail can reduce your companies postage cost to as low as 14.5 cents per piece. In order to receive this type of discount, your mail needs to be dropped off at the post office closest to where the mail is being delivered. There are a couple of ways that this can be accomplished.
1. We can take care of drop shipping your EDDM to the Destination Delivery Unit (DDU) post office for you manually if you live in our core service areas of Lexington, Louisville and Cincinnati.
2. We can ship the prepared EDDM package directly to you and you can deliver it to your local post office. We will provide you all of the necessary paperwork and instructions.
“Every Door” can be a powerful addition to your marketing quiver and EDDM may be a way to get you in homes and businesses quickly and easily.