Rightly named, Intelligent Mail Barcodes take an intelligent approach to the most costly and frustrating aspect of direct mail marketing: the real-time tracking of individual pieces of mail to and from your mailing address. This clearly can only have a positive effect on your bottom line, but let’s look at some of the main issues the IMB seeks to resolve or make easier. It should:
Essentially, the IMB aims to remove the guessing and waiting that has been associated with direct mail in the past. In turn, you should see a reduction in your customers’ service costs and an increase in your ability to plan ahead and strategize during your campaign. The lack of reliable individual tracking on regular commercial mail has always been a difficult issue for companies running direct mail campaigns, as it is very restrictive trying to run an optimal marketing campaign using a method of communication that does not come with intuitive metrics. The implementation of IMB can only lead to improvements for your ROI and more customer satisfaction.