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Mailing Services

Intelligent Mail Barcode

What IMB means for your business

Rightly named, Intelligent Mail Barcodes take an intelligent approach to the most costly and frustrating aspect of direct mail marketing: the real-time tracking of individual pieces of mail to and from your mailing address. This clearly can only have a positive effect on your bottom line, but let’s look at some of the main issues the IMB seeks to resolve or make easier. It should:

  • reduce the number of premature or unnecessary reminders, cancellations or other communications your business is sending out.
  • allow your customer service team to give clear and accurate information in regards to the status of a customer’s mail, improving customer satisfaction, and reducing support costs considerably.
  • gain accurate insights into when individual mailings have been delivered, allowing your marketing team to plan to follow up mailings or phone calls with precision.
  • consistently receive clear data on the status of each piece of mail, improving your ability to track conversions, responses, and other metrics for your campaign.

Essentially, the IMB aims to remove the guessing and waiting that has been associated with direct mail in the past. In turn, you should see a reduction in your customers’ service costs and an increase in your ability to plan ahead and strategize during your campaign. The lack of reliable individual tracking on regular commercial mail has always been a difficult issue for companies running direct mail campaigns, as it is very restrictive trying to run an optimal marketing campaign using a method of communication that does not come with intuitive metrics. The implementation of IMB can only lead to improvements for your ROI and more customer satisfaction.


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