Variable Data Printing

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Make the offer relevant, focused and personalized

Variable Data Printing (VDP) uses high-speed systems to collect a customer’s information from your database, develop a message specific to them and then print a custom graphic that drives home a personalized message. This is all done real-time during the printing process so that each piece that goes out is customized for each customer.

VDP is custom printing at a completely new level of customization. We produce colorful, high-quality, personalized graphics using the latest hardware and software. Each flyer is different and relevant. VDP can produce:

1.  Unique, individual offers to each recipient.

2.  Different images, text, and call to action on each piece of mail.

3.  Full quality color or black-and-white printing.

High response rates

The response rate of this kind of mailing can be many times higher than normal direct mail due to the personalization of the message and offer. Anticipating customers’ needs and delivering relevant offers has been proven to outperform every other form of marketing and advertising. These are the same principles that have driven Google to success. Bring the focus of the web to direct mail and watch your ROI grow. Focused messages increase relevance, personalized graphics grab attention, and individualized offers close the deal.

Customization can be done starting from a minimal amount of information. Here at Bluegrass, we’re experts in developing this. Begin by gathering customer data from your internal customer database and couple with other sources. Over time, you create a real business asset that will produce dividends.

Experience counts

Let us show you some powerful examples that will surprise you in their simplicity and effectiveness. The sophistication of your marketing can grow in small steps, which is one of the benefits of VDP. We have experience from hundreds of campaigns and can put together entire programs.

Need great creative?

Our in-house creative team, Intersect Creative, can sit down with you to develop a plan that will address your needs and produce fantastic Variable Data Printing results.

The latest technology

When it is time to mail your piece, we use modern technologies such as Xerox iGen high volume printing, programmable inkjet addressing and camera verification to ensure you have accurate, high-quality, mail pieces

pre-sorted to give you reduced postage rates and accurate delivery. Bluegrass is also a variable data envelope printing specialist. We can print variable personalized information directly onto your envelopes, separating you from the pack right off the bat.

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Our Direct Marketing Partners

Direct Marketing FAQs
Can you print my mail piece?

Yes.  We can design and print any postcard or mail piece.

I don’t have a bulk mail permit – What do I do?

You do not have to have your own permit in order to take advantage of bulk mail postal discounts.  We have permits for all classes of mail – Presort First Class, Presort Standard, etc.

Our clients can print our permit on the mail piece / envelope and Bluegrass can prepare the mailing file to meet the appropriate USPS standards which allows you to capture the postage savings.

All Service Line FAQs
Can I pay by credit card?

Yes.  Notify your Project Manager that you wish to do so and a secure credit card payment link will be emailed to you for completion.

Can you pick up my materials?

We have a fleet of vehicles that can pickup or deliver daily within the Central Kentucky, Louisville and Cincinnati areas.