Campaign Direct Mail

Instead of shouting, why not try TALKING to your constituents? But the only way they’ll let you talk to them is if you talk to them about something THEY care about.  Try all you want, talking to a busy young couple about a stop sign near a park that’s five miles from their house is a little like trying to teach a pig to sing. It’s futile and really annoys the pig.

But, talk to them about how you got an extra crossing guard at their kids’ school. They’re all ears. And the stop sign at the park? Save that message for the  people who live near the park. You’ll be a hero

So, here’s the plan. Put together a political mailing where you talk to young people about the things you’re doing for them. Talk to people who live on a busy street  how you got their speed limit lowered,  and talk to others how you made sure their neighborhood wouldn’t be moved to a new school district.