Email Marketing

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When to use email marketing

You may find it surprising that a company whose bread and butter is direct mail offers email marketing as a service. Truth be told, there are things that email can accomplish that direct mail can’t, and vice versa. Email marketing is a great way to strengthen existing relationships established through direct mail, and allows for tracking capabilities that direct mail does not.

Need great creative?

Our in-house creative team, Intersect Creative, can sit down with you to develop a plan that will address your needs and produce fantastic emails and enewsletters to strengthen your marketing campaign.

Meet your customers where they are

If your customers have provided their email address to you, then more than likely they like receiving communications this way. 

Bluegrass Interactive will take your mailing list, clean it up if needed and then load it into their email platform that manages all scheduling and tracking of the send. Once the design of the email is decided on, a test email will be sent to your team for approval and then pushed out to your audience.

Targeting your message

One of the great things about email marketing is utilizing drip campaigns. By tracking who has opened your message and who hasn’t, you can tailor your next message and also schedule when it should be received. It’s easier to test messaging through email as well since you have real-time results from readers.

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