The perfect tool to strengthen customer relationships and provide personalized digital marketing directly to your audience.
Email marketing is a great way to strengthen existing relationships established through direct mail and allows for tracking capabilities that direct mail does not. You add a form to your website and share it on social media to grow your subscriber list. Studies show the average return on investment is $36 for every $1 spent.
If your customers have provided their email addresses to you, they are comfortable receiving messages from you via email.
The Bluegrass digital marketing team will take your mailing list, clean it up if needed and then load it into our email platform that manages all scheduling and tracking of the send. We can design your email or use a design provided by you. Once the design of the email is decided on, a test email will be sent to your team for approval and then pushed out to your audience.
One of the great things about email marketing is utilizing drip campaigns. By tracking who has opened your message and who hasn’t, you can tailor your next message and also schedule when it should be received. It’s easier to test your message through email as well since you have real-time results from readers.