Search Engine Marketing

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Let us clear up the confusion

Search Engine Marketing (SEM) is one of those buzz terms that gets thrown around a lot, but not everyone knows exactly what it means. On top of that, it seems the rules for a successful SEM campaign are always changing. This is when it helps to have a business partner that understands these changes and makes it a point to stay up-to-date on the best Search Engine Optimization (SEO) practices. Cue Bluegrass Interactive.

Why use Search Engine Marketing?

There is no denying that over the last decade the Internet has become a driving force in direct marketing. Most businesses, nearly 90 percent, are found on the Internet through search engines like Google, BING and Yahoo. Combining a Search Engine Marketing plan with your current direct mail strategy is a one-two punch. Not only will your mail or email campaigns directly drive consumers to your store or website, SEM will allow consumers to find you that may not have been on your mailing lists.

There are two types of SEM. We’ve already mentioned SEO, and the other is Pay-Per-Click. The ideal SEM campaign strikes a balance between SEO and Pay-Per-Click. Bluegrass Interactive offers a wide range of search engine marketing services, including organic search engine optimization, SEO consulting, link building and Pay-Per-Click management.

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